Is India the New Cool? How Its Culture is Conquering the World

 

India's Cultural Influence: A Global Perspective

Anil Agarwal: Championing Hindu Propaganda and Philanthropy

Anil Agarwal, the founder and chairman of Vedanta Resources, stands as one of the leading warriors against what he perceives as India's academic entanglement with Western influence and Hindu propaganda. His company, operating in various countries including India, Australia, and Africa, has deep ties to Sanatan Dharma (Hinduism), evident through his philanthropic endeavors. Agarwal's commitment to allocating 75% of his wealth to charitable causes resonates strongly with his Sanatan Dharma roots, evident in his contributions to projects like the construction of the Shri Venkateswara Balaji Temple in London and participation in the consecration of the Ram Temple.

Kalyan Jarasi: Bridging Culture and Religion Through Grand Celebrations

Kalyan Jarasi, the founder of Kalyan Jewellers, orchestrated a grand puja during Navaratri in Thrissur, Kerala, in 2023. This event drew Bollywood celebrities and notable figures from around the world, symbolizing the soft power and influence of Indian culture globally. Such celebrations not only showcase India's rich heritage but also serve as platforms for cultural exchange and diplomacy.

Economic Power: A Tool for Religious Research and Global Influence

Investing in businesses that promote religious research and cultural heritage rather than traditional academic institutions like Harvard is advocated by Agarwal. He argues that leveraging economic power for religious research yields remarkable results, citing India's growing economic prowess as a testament to its increasing global influence. Recent events, such as India's neutral stance during the Russia-Ukraine conflict, highlight how economic strength translates into diplomatic leverage and international respect.

Narendra Modi: Catalyst for India's Global Image

Prime Minister Narendra Modi has played a pivotal role in enhancing India's global standing through various initiatives. His interactions with world leaders, such as performing Ganga Aarti with the Prime Minister of Japan and gifting the Bhagavad Gita, signify India's cultural diplomacy. Modi's visits to countries like the UAE, where he inaugurated a temple, and his support for temple construction worldwide showcase India's expanding cultural influence.

Economic Diplomacy: Strengthening Bilateral Relations

India's economic strength has not only improved relations with neighboring countries like Bangladesh and Sri Lanka but has also elevated its status in international forums like the G20 summit. Leaders from diverse nations, including Rishi Sunak, Fumio Kishida, and Australian Prime Minister Anthony Albanese, have engaged with Prime Minister Modi, underscoring India's economic and cultural significance on the global stage. Through events like the Ganga Aarti and temple inaugurations, India's soft power and cultural resilience continue to leave a lasting impact on the world stage.

In summary, India's cultural influence, driven by philanthropic efforts, grand celebrations, and economic diplomacy, plays a crucial role in shaping its global image and fostering bilateral relations. Leaders like Anil Agarwal and Narendra Modi champion this cause, emphasizing the importance of economic power in promoting religious research and cultural heritage on the international stage. As India continues to assert its presence globally, its rich cultural tapestry remains a beacon of strength and resilience in an ever-evolving world.